Imagine their links, fixed
Real brands whose link previews are broken today. Each one diagnosed, redesigned, and rendered as it could look.
Every one of these is an example of one of the five ways link previews break. Click through for the diagnosis, what it costs, and the redesign.
Fixed with OpenGraph+
Chobani's links work on X and nowhere else
C
Chobani · chobani.comRead more about Chobani →
Fixed with OpenGraph+
Burt's Bees ships its logo as every share image
B
Burt's Bees · burtsbees.comRead more about Burt's Bees →
Fixed with OpenGraph+
OREO writes the title and description, then stops
O
OREO · oreo.comRead more about OREO →
Fixed with OpenGraph+
Liquid Death serves one share image, even on its 404
L
Liquid Death · liquiddeath.comRead more about Liquid Death →
Fixed with OpenGraph+
Sprite declares a large card, then supplies a 477px logo
S
Sprite · coca-cola.comRead more about Sprite →
Fixed with OpenGraph+
United blocks the crawlers that build link previews
U
United · united.comRead more about United →
Fixed with OpenGraph+
poppi ships a file literally named PREVIEW_IMAGE.png
p
poppi · drinkpoppi.comRead more about poppi →
Fixed with OpenGraph+
Spindrift shares a file called botwebheader.png
S
Spindrift · drinkspindrift.comRead more about Spindrift →
Fixed with OpenGraph+
Athletic Brewing advertises every beer with one image
A
Athletic Brewing · athleticbrewing.comRead more about Athletic Brewing →
Fixed with OpenGraph+
Seventh Generation sets a title and stops there
S
Seventh Generation · seventhgeneration.comRead more about Seventh Generation →
Fixed with OpenGraph+
Hacker News ships zero social tags on the internet's watercooler
H
Hacker News · news.ycombinator.comRead more about Hacker News →
Fixed with OpenGraph+
npm's bot protection blocks the crawlers that build previews
n
npm · npmjs.comRead more about npm →
Fixed with OpenGraph+
The link-in-bio company ships a default share image
L
Linktree · linktr.eeRead more about Linktree →
Fixed with OpenGraph+
Twitch links unfurl as a logo, not a stream
T
Twitch · twitch.tvRead more about Twitch →
Fixed with OpenGraph+
Gumroad's storefront shares a generic card
G
Gumroad · gumroad.comRead more about Gumroad →
Fixed with OpenGraph+
SoundCloud unfurls square in a widescreen world
S
SoundCloud · soundcloud.comRead more about SoundCloud →
Fixed with OpenGraph+
Patreon ships an og:image but forgot the og:title
P
Patreon · patreon.comRead more about Patreon →
YC's redesign looks great
Y
Y Combinator · ycombinator.comRead more about Y Combinator →
Academia links deserve better previews
A
Academia.edu · academia.eduRead more about Academia.edu →