Liquid Death serves one share image, even on its 404
Every URL we sampled returns the same Liquid-Death-Preview-Image. Including the pages that don't exist.
liquiddeath.com
So a dead link looks like a product launch
Same image, same title treatment, no way to tell them apart.
liquiddeath.com
What's actually wrong
This is the Shopify default in its purest form: a single share image set once in theme.liquid and inherited by every template. Products, collections, the about page, and the 404 all return Liquid-Death-Preview-Image. The 404 is the giveaway, because a broken link and a best-selling product are advertised with the identical card. For a brand whose entire growth engine is people posting links, that's the one asset worth making per-page.
This is cause 3 of the 5 ways link previews break. The full breakdown covers the manual fix and the automatic one.
/ → Liquid-Death-Preview-Image_7033558e…/collections/all → Liquid-Death-Preview-Image_7033558e…/pages/does-not-exist → Liquid-Death-Preview-Image_7033558e… (404)Liquid Death, per can
The page renders itself into the card, 404s included.
Liquid Death
Collections and dead ends, identically advertised
The 404 is the clearest proof the image isn't page-aware.
Collections on Twitter
The full range, shared as a link.
Liquid Death · All Products
liquiddeath.com
A missing page on Facebook
What a broken link advertises today.
liquiddeath.com
Liquid Death · Page not found
liquiddeath.com
For whoever owns the templates
It's one line in theme.liquid
Shopify themes set a single og:image fallback and most stores never override it per template. That's why so many storefronts share this shape.
{{ page_image | image_url }} → set once, inherited everywhereThe 404 is the tell
If a nonexistent URL returns the same share image as your best seller, the tag isn't reading page state at all.
Works with Shopify as-is
OpenGraph+ points og:image at a render of the URL, so each product, collection, and error page resolves to its own card.