Seventh Generation sets a title and stops there
og:title is present. No og:description, no og:image, nothing else.
seventhgeneration.com
So the card is a single line of SEO copy
A title written for a results page, doing the work of a share card.
www.seventhgeneration.com
What's actually wrong
seventhgeneration.com emits og:title and nothing else from the Open Graph namespace: no og:description, no og:image. That's the thinnest card a platform can render. It also means the one line of copy that does appear is the page title, which is written for search rather than for a feed, so it reads like a breadcrumb instead of a reason to click.
This is cause 5 of the 5 ways link previews break. The full breakdown covers the manual fix and the automatic one.
meta[property='og:title'] → presentmeta[property='og:description'] → not presentmeta[property='og:image'] → not presentSeventh Generation, with something to look at
Image and copy composed for a feed rather than a search result.
Seventh Generation
Product pages carry the same gap
Titles are set, everything else is left to the platform.
A product range on Twitter
Dish and laundry, shared as a link.
Seventh Generation · Products
www.seventhgeneration.com
The mission page on Facebook
The page that gets shared in good faith.
seventhgeneration.com
Seventh Generation · Our mission
www.seventhgeneration.com
For whoever owns the templates
SEO titles aren't share copy
A title tuned for search results reads as a breadcrumb in a feed. og:title can differ from <title>, and usually should.
og:title ≠ <title>One tag isn't a card
With only og:title, the platform has nothing to lay out, so it renders the most compact form available.
Fill the gap automatically
OpenGraph+ supplies the image so the remaining work is one line of copy per template rather than an asset pipeline.