Athletic Brewing advertises every beer with one image
Homepage, product index, and missing pages all return the same asset.
athleticbrewing.com
So a seasonal release looks like the homepage
Same card whether you link the brewery or a limited run.
athleticbrewing.com
What's actually wrong
Every URL we sampled on athleticbrewing.com returns the same og:image, down to the 404. For a brewery that ships seasonal and limited releases, the share card is the one surface where a new beer could announce itself, and it's currently the surface where every beer looks identical. The tags are valid, which is why nothing flags it: og:image resolves, it's just the same value everywhere.
This is cause 3 of the 5 ways link previews break. The full breakdown covers the manual fix and the automatic one.
/ → Athletic-Brewing-Company-Non-Alcoholic…/collections/all → Athletic-Brewing-Company-Non-Alcoholic…/pages/does-not-exist → Athletic-Brewing-Company-Non-Alcoholic… (404)Athletic Brewing, per beer
Each release renders its own card.
Athletic Brewing
Releases and dead links, same card
The 404 returning the same image is the clearest evidence.
A beer on Twitter
The flagship, posted as a link.
Athletic Brewing · Run Wild IPA
athleticbrewing.com
A missing page on Facebook
What a broken link advertises.
athleticbrewing.com
Athletic Brewing · Not found
athleticbrewing.com
For whoever owns the templates
Valid and still wrong
og:image resolves on every page, so validators pass. The defect is that the value never varies.
same og:image on / , /collections/all , and a 404Seasonals lose the most
Limited releases live or die on the post announcing them. That post currently carries the same card as everything else.
New beer, new card
Because the image renders from the page, a release gets its own share card the moment the product page is live.