Chobani's links work on X and nowhere else
There's a twitter:image but no og:image. Slack, iMessage, LinkedIn, and WhatsApp all come up empty.
chobani.com
So the same link splits in two
X renders a card. Everything reading Open Graph renders a URL.
www.chobani.com
What's actually wrong
chobani.com sets twitter:image and twitter:card, but no og:image, no og:title, and no og:description. X reads the twitter:* namespace, so posts there look fine, which is usually how this survives review. Every other platform reads Open Graph and finds nothing: Slack, iMessage, WhatsApp, LinkedIn, and Facebook all fall back to the bare URL. The tags exist, they're just in the one namespace that the fewest platforms read.
This is cause 5 of the 5 ways link previews break. The full breakdown covers the manual fix and the automatic one.
meta[name='twitter:image'] → images.ctfassets.net/... ✓meta[property='og:image'] → not presentmeta[property='og:title'] → not presentChobani, with a share image
Generated from the page itself, so it stays correct as the site changes.
Chobani
The same gap on every other page
Products, recipes, and the company pages all share the empty head.
Products on Twitter
The product index, shared as a link.
Chobani Products
www.chobani.com
Recipes on Facebook
A recipe page, the kind people actually share.
chobani.com
Chobani Recipes
www.chobani.com
For whoever owns the templates
twitter:* is not a superset
X falls back to og:* when twitter:* is missing. Nothing goes the other way. Shipping only twitter:image means every non-X surface is unstyled.
og:image → used by Slack, iMessage,
LinkedIn, WhatsApp, FacebookWhy this passes review
Teams test link previews by pasting into the company X account. That's the one platform where these tags work, so the gap never shows up.
Same asset, both namespaces
The cheapest fix is emitting og:image alongside twitter:image. OpenGraph+ points both at a rendered screenshot so they can't drift apart again.