Core Open Graph tags
LinkedIn reads standard OG tags for link preview cards:
| Tag | Purpose |
|---|---|
og:title |
Title displayed in the preview card |
og:description |
Description text below the title |
og:image |
Preview image |
og:url |
Canonical URL for the shared page |
LinkedIn has no proprietary tag namespace; it uses standard Open Graph and HTML meta tags only.
Fallback behavior
Without OG tags, LinkedIn falls back to standard HTML:
| Open Graph tag | Falls back to |
|---|---|
og:title |
<title> |
og:description |
<meta name="description"> |
og:image |
First suitable image on the page |
Pages without OG tags will still get a basic preview, but you won’t like what LinkedIn picks. Set explicit tags.
Article tags
LinkedIn supports article-specific metadata:
<meta property="article:author" content="https://www.linkedin.com/in/authorname">
<meta property="article:published_time" content="2026-01-15T08:00:00Z">
The non-standard og:author and og:publish_date tags also work, but the article: prefixed versions are more portable across platforms.
oEmbed conflicts
LinkedIn supports oEmbed discovery and can prefer oEmbed data over OG tags. If your page has an oEmbed endpoint, the oEmbed title may override og:title in the preview. Keep your oEmbed response and OG tags consistent, or remove the oEmbed link if you don’t need it.
Minimal setup
All you need for reliable LinkedIn previews:
<meta property="og:title" content="Your Page Title">
<meta property="og:description" content="A brief description of your page content.">
<meta property="og:image" content="https://example.com/image.jpg">
<meta property="og:url" content="https://example.com/your-page">
For articles, add published time and author:
<meta property="article:published_time" content="2026-01-15T08:00:00Z">
<meta property="article:author" content="https://www.linkedin.com/in/authorname">