Primary Open Graph tags
TikTok uses standard OG tags only – no platform-specific tags:
| Tag | Used for |
|---|---|
og:title |
Preview title |
og:description |
Description text |
og:image |
Preview image |
og:url |
Canonical URL |
Fallback behavior
When OG tags are missing:
| Missing tag | Falls back to |
|---|---|
og:title |
<title> element |
og:description |
<meta name="description"> |
og:image |
No image shown |
Link-in-bio considerations
The link-in-bio feature uses the same OG tag extraction. When users tap a bio link, TikTok may show a preview card before navigating. Setting og:title, og:description, and og:image correctly improves how your bio link destination appears.
Recommended minimal setup
<meta property="og:title" content="Your Page Title">
<meta property="og:description" content="A brief description of the page">
<meta property="og:image" content="https://example.com/image.jpg">
TikTok renders a dark-themed, mobile-optimized card with the image, title, and domain.