Primary Open Graph tags
| Tag | Used for |
|---|---|
og:title |
Link post title (bold text) |
og:description |
Description text below the title |
og:image |
Preview image at the top of the card |
og:url |
Canonical URL |
og:site_name |
Source site label |
Tumblr has no platform-specific meta tags. It reads standard OG tags and falls back to HTML elements.
Fallback behavior
| Missing tag | Falls back to |
|---|---|
og:title |
<title> element |
og:description |
<meta name="description"> |
og:image |
No image – text-only card |
og:site_name |
Domain name |
Link post format
Tumblr’s link post renders a preview card in the dashboard: image on top, title, description, and source domain below. Users add their own commentary above the card, and that commentary carries through the reblog chain. The card itself is the unfurled preview of your OG tags.
Recommended minimal setup
<meta property="og:title" content="Your Page Title">
<meta property="og:description" content="A brief description of the page">
<meta property="og:image" content="https://example.com/image.jpg">
Tumblr renders the card with image above title and a domain label at the bottom.