The product's whole pitch is the experience. The card points at a file nobody is allowed to see.
This is problem 5 of the 5 ways link previews break. The full breakdown covers the manual fix and the automatic one.
og:image → public-assets.typeform.com/public/admin/2VWurKeiR4R7.png/image/defaultGET og:image → 403 <Code>AccessDenied</Code>, as browser, facebookexternalhit, and WhatsAppog:description → "Turn data collection into an experience with Typeform…"twitter:image → (none)same forbidden default on tfsales.typeform.com/to/PxcVKQGb, form.typeform.com/to/vCjXNb, survey.typeform.com/to/deXwCxhWTypeform's forms look better than anyone's. The link preview is the first thing a respondent sees, and it's the one surface left on factory settings.
og:description is Typeform's tagline on every form. The person who was asked to fill out a survey about their hospital stay sees "Try it for FREE."
"I get a very generic thumbnail" has 2,768 views on Typeform's community. In 2024 a user wrote that they could no longer find the option at all. In October 2024 another described "a black box with 'Typeform' in it" on LinkedIn.
Posted to the team channel to collect everyone's answers.
Sent to customers one at a time.
An asset path that ends in /image/default is the share-image step skipped. This one also answers 403, so the skipped step ships a broken picture.
GET …/2VWurKeiR4R7.png/image/default → 403 AccessDeniedog:description is the company tagline on every form. The respondent's first read of the survey is an ad for the tool it was built in.
OpenGraph+ renders the card from the form's own first screen. Typeform adds one meta tag, and every form shares as itself.